Most wellness advice is total BS.
Hey, I’m Noemie and I help burned-out overachievers and growth oriented humans ditch unwanted habits, own their wellbeing, and design a life they actually love.
The industry thrives on shame, hacks, and hustle.
Biohacking bros. Supplement swindlers. Crystal-pushing influencers. Twenty-five-year-olds with fast metabolisms body-shaming you or telling you to wake up at 5am for ice baths.
It’s designed to make you feel like you’re not enough, so they can sell you the fix.
We are so done with that.
You’ve read the books. You know the science. Drink more water, get 7-8 hours of sleep, move your body, manage stress. You could literally coach someone else on this stuff.
But knowing and doing? That’s where it gets messy.
Because real life has deadlines and difficult conversations and days when ordering takeaway genuinely is self-care.
You’re not missing information.
You’re missing an approach that actually works with your real, complicated, beautifully messy life.
👋 Hey, I’m Noemie!
I am SO happy you’re here!
I’m Noemie Mooney, former Queen of Bad Habits turned solopreneur, podcaster and personal growth junkie.
I’m a Certified Health Coach (American Council on Exercise), working towards my ICF ACC coaching certification, with an MBA and 15+ years navigating corporate life before burning out (spectacularly, I might add).
I spent years knowing exactly what I should do for my health. And doing the opposite. Smoking 20 a day, drinking way too much, running on three hours of sleep.
This led me to spectacular burnout, The Great Debacle (yes, I branded my breakdown…)
I’ve completely transformed my life in the past five years. Physically, mentally, emotionally, professionally.
No dramatic “aha moment” here, just gradual change spiralling upwards.
The real breakthrough?
I stopped seeing habit change as FIGHTING myself and started seeing it as UNDERSTANDING myself, with the same kindness and compassion I freely give to others.
The problem was never willpower. It was that I was trying to fit ‘healthy habits’ into a life (and a mind) that didn’t have room for them.
So I stopped asking ‘Why can’t I stick to this?’ and started asking the real questions:
What do I actually want my life to look like?
What would I have to STOP doing to make room for this?
Everything changed after that. I want that for you too.
Why Subscribe?
Join 400+ burnt-out overachievers who are ditching toxic wellness advice and designing lives they love.
You’ll wake up feeling grounded instead of anxious. Have clarity about what actually matters. Make decisions without guilt. The constant mental noise finally quiets down.
That voice that says “I’m NEVER drinking/scrolling/[insert habit] again!” every Sunday? You’ll finally understand why willpower fails and what actually works instead. No shame, just better strategies.
That massive gap between knowing what to do and actually doing it? It closes. Not through motivation or discipline, but by understanding how your brain actually works and designing tiny experiments that fit your real life.
People-pleasing and perfectionism until you’re depleted, then feeling guilty about needing rest? You’ll learn the difference between rest and avoidance. Between saying yes because you want to and saying yes because you’re afraid to disappoint.
Getting derailed by life and starting from scratch every. single. time? You’ll know exactly how to get back on track in minutes, not months. Without the shame spiral that used to keep you stuck.
What You’ll Get Every Thursday Morning (Singapore Time)
One essay on designing habits that actually stick, cutting through wellness BS, and building a life that works for your real, messy reality
One podcast episode with practical strategies you can use today
Tools and frameworks that work with your actual life, not some idealised version of it
No guru BS, toxic wellness, or hustle culture. Just curiosity, small experiments, kind self-awareness, and sustainable practices.
Here are some of my most popular articles to get you started:
I’ve spent five years building a life I actually love, one small decision at a time. These tools work because I use them every day. When life inevitably gets messy, I don’t spiral or start from scratch. I adjust and keep going.
You’re the expert of your own life. I’ll help you cut through the noise and design habits, routines, and mindsets that actually work for you.
Not the Instagram version. The real version.
You can’t fail if learning is the goal. Failure only exists when winning means one outcome. If winning means learning? Every outcome is a success.
Your last chapter isn’t the whole book. You get to write the next one at any time.
How This Actually Works: Wellbeing by Design
Most habit programmes throw tools at you and hope something sticks. That’s not how this works.
Wellbeing by Design is my approach: behaviour science + design thinking + ICF coaching. Here’s what that means in real life:
I’ll help you explore. YOUR patterns. YOUR context. What’s actually been blocking you. (Spoiler: it’s probably not what you think.)
You’ll design tiny experiments. So small they feel almost silly. That’s intentional. Big January goals fail because they’re built for Fantasy Self who wakes up at 5am. You’re designing for Actual Real You who’s exhausted on Tuesday night and needs something that works anyway.
You’ll learn to test and refine. Curiosity over criticism. Data over drama. When something doesn’t work, you get curious about why instead of deciding you’re broken. (You’re not broken. Your approach was wrong.)
You’ll learn to design sustainable systems. Habits that work WITH your real life, not against it. That flex when life gets messy instead of collapsing completely.
Real evidence -based methods, applied to your real, complicated life.
And yes, it actually works. Not because it’s magic. Because it’s designed for humans, not robots.
Ready to Rewrite Your Story?
Join 400+ readers getting weekly science-backed wellbeing insights. Let’s design a life you’re obsessed with!
I can’t wait to meet you.
Noemie x
